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14 Stages of FMCG Product Development by Santhosh Kumar I | A Comprehensive Guide to FMCG Product Development

14 Stages of FMCG Product Developmen: A Comprehensive Guide to FMCG Product Development by Goybo's Co-founder, Santhosh Kumar I. In the fast-paced world of Fast Moving Consumer Goods (FMCG), launching successful products requires a strategic approach, meticulous planning, and flawless execution. This book serves as your roadmap, guiding you through 14 essential stages of FMCG product development, and equipping you with the knowledge and tools needed to thrive in this dynamic industry.


Overview of 14 Stages of FMCG Product Development:

14 Stages of FMCG Product Development is not just another book on product development—it's a transformative journey designed to empower you with actionable insights and practical strategies to excel in FMCG product development. Each of the 14 stages is meticulously crafted to address key aspects of the product development process, from market exploration to post-launch surveillance, ensuring that you have the comprehensive guidance needed to succeed.

Why Buy This Book:


Expert Guidance: Benefit from the expertise of Santhosh Kumar I, co-founder of Goybo, a leader in FMCG business growth and innovation. With years of industry experience and insights from working with top brands, Santhosh provides invaluable guidance throughout your product development journey. Trust his expertise to navigate the complexities of FMCG product development with confidence.


Actionable Strategies: Dive deep into each stage of the FMCG product development process and discover actionable strategies, best practices, and real-world case studies that will help you overcome challenges and maximize opportunities.


Practical Tools: Gain access to practical tools, templates, and resources that will streamline your product development efforts and enhance your decision-making process.


Future-Proof Solutions: Learn how to adapt to changing consumer preferences, market trends, and technological advancements, ensuring that your products remain relevant and competitive in the ever-evolving FMCG landscape.


Whether you're a product manager, entrepreneur, or industry enthusiast, 14 Stages of FMCG Product Development is your definitive guide to mastering FMCG product development. Take the first step towards unlocking your full potential and achieving success in the FMCG industry by ordering your copy today.








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